Kelley Eady Loveridge

Started her own business etc. photography & design in the year 2000 - having worked in London as a portrait photographer and prior to that, in New Zealand as a photojournalist.

Renowned as one of New Zealand's most reputable wedding photographers, Kelley has also broadened her established reputation by capturing pregnancy, newborns and families - spurred on by becoming a mum for the first time herself in 2006. Her work also features monthly in NZ House & Garden Magazine - providing a challenge to explore new territory with each subject.

Her passion for photography is accompanied by a keen interest in graphic design, where she combines her eye for detail, efficiency and breadth of experience to create collateral to suit every occasion.

Emma Buckton

A talented, passionate graphic designer and photographic assistant to Kelley. She graduated in 2004 with a degree in Media Arts.

Emma has a particular interest in graphic pattern making, which she couples with the concept of simplicity and space. She has been with etc. since 2005 and thrives to produce creative and unique work for her clients.